Your Donut Is Killing Our Forests. Here’s How To Make It Stop

Calen May-Tobin recently confessed to using Old Spice since he was 15 – and he says that isn’t the worst of his transgressions.

“On a bad day nothing cheers me up quite like a bowl (or six) of Lucky Charms or Cinnamon Toast Crunch,” he wrote in a recent blog post for the Union of Concerned Scientists (UCS). “(A)nd seeing a Taco Bell sign or McDonald’s golden arches on a long car trip never fails to reinvigorate me.”

But those products, he points out, contain palm oil, which often comes from carbon-rich peat swamps. Draining those swamps pumps hundreds of millions of tons of carbon dioxide and methane into the atmosphere every year, and that accelerates climate change. Some of the world’s largest private conservation efforts, like the Rimba Raya REDD Project, are devoted to reversing that trend, and the Indonesian government has stepped up with support as well, but those efforts will fail if the global economy doesn’t wake up to the challenge.

That’s where May-Tobin comes in. He’s a policy analyst with UCS’s Tropical Forest and Climate Initiative, and he’s been tracking the small but influential gaggle of consumer-facing companies that vowed to source palm oil from degraded lands instead of from peat swamps. The result is Donuts, Deodorant, Deforestation, a scorecard that grades 30 top consumer companies in the fast food, personal care, and packaged food sectors.

Published last week, the scorecard shows that while some companies are at least coming clean on their impact, most are keeping mum, and even those who have come clean haven’t yet reduced their impact enough to make a difference.

Out of ten fast food companies, for example, only two – McDonald’s and Subway – qualified to even receive points on the scorecard, and both scored quite low. Still, he gives them credit for at least acknowledging there is a problem and promising to take action – unlike the other eight.

Fast Food
















Companies that make personal-care products scored higher, but only one of them – L’Oreal – had become peat-free and only two – L’Oreal and Reckitt Benckiser – had committed to letting their supplies become traceable.

Personal Care















Packaged food companies scored the highest, with four out of ten – namely, Kellogg’s, Mondelez, Nestlé, and Unilever – committing to both purge their supply chains of palm oil that led to deforestation or peat depletion and let their supplies be traced.

Packaged Foods


















Now, he says, it’s up to consumers to make sure those promises are kept.

“Even those companies that have made strong commitments…still have a long road ahead of them,” May-Tobin concludes. “Commitments are only the first step, and are only as good as the paper they’re printed on. The real change takes place when companies act on their commitments and put them into practice.”

Reason For Optimism

May-Tobin’s colleague Doug Boucher says there are plenty of reason to believe those commitments will, in fact, be put into practice. He is UCS’s senior scientist and director of climate research and analysis, and he believes that the shift in emphasis from palm-oil producers to consumer-facing companies like these has pushed the sector towards eliminating palm-driven deforestation.

“Until recently, the palm oil producers, the global companies that produce palm oil – not the companies that used that palm oil in their products, which is the focus on the scorecard – were hiding behind the Roundtable on Sustainable Palm Oil rather than addressing deforestation head on,” he points out. “But, since December, two major suppliers have committed to producing deforestation-free and peat-free palm oil. These two suppliers, Wilmar and Golden Agri-Resource (GAR), together sell 55 percent of the world’s palm oil.”

None of this means consumer companies are off the hook, and neither are consumers. Sustainably-harvested palm oil is more expensive in the short-term, but if we don’t pay a little bit extra now, we’ll pay a lot more later.

Steve Zwick

I edit Ecosystem Marketplace, which is a news service focused on environmental finance. With this blog, I hope to offer coverage that is a bit lighter and more holistic than what we offer on EM.

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